New York — This is the second collection I’ve photographed for Arti and NeuAura. Before I received the samples I had plans to shoot the collection outdoors. Unfortunately, the DC area got hit with two monster snow storms, so I was a bit worried about the shoot. My only requirement was to maintain a rustic theme, so I Googled “rustic” and didn’t see images that I liked. I stumbled on some images of wood flooring and knew that was the direction I wanted to take.
I headed down to Home Depot, perused the aisles for cheap solutions, but didn’t find anything reasonable. Staining cut planks of wood required too much effort and buying a big box of wood flooring was uneconomical. I stumbled on some pressed wood shelving and decided to go with four shelves for $20. But after shooting the shoes on them, the results were terrible. The wood pattern and quality looked really cheap. I was really worried after that.
Overnight, I remembered seeing some pretty good quality flooring at Ikea. The next day I swung by and picked a box for $30. Wow! The put together the set on my dining room table, but still wasn’t sure what to expect. After shooting a test shot, I was feeling pretty good. The results were lightyears ahead of the Home Depot solution. I’ll be return the shelving and keeping the flooring for future shoots!
- Client: Arti Upadhyay
Company: NeuAura Shoes (New York, NY)
Product: Animal-friendly fashion footwear