Feb 23 2010

NeuAura Shoes Spring/Summer 2010 Collection

New York — This is the second collection I’ve photographed for Arti and NeuAura.  Before I received the samples I had plans to shoot the collection outdoors.  Unfortunately, the DC area got hit with two monster snow storms, so I was a bit worried about the shoot.  My only requirement was to maintain a rustic theme, so I Googled “rustic” and didn’t see images that I liked.  I stumbled on some images of wood flooring and knew that was the direction I wanted to take.

I headed down to Home Depot, perused the aisles for cheap solutions, but didn’t find anything reasonable.  Staining cut planks of wood required too much effort and buying a big box of wood flooring was uneconomical.  I stumbled on some pressed wood shelving and decided to go with four shelves for $20.  But after shooting the shoes on them, the results were terrible.  The wood pattern and quality looked really cheap.  I was really worried after that.

Overnight, I remembered seeing some pretty good quality flooring at Ikea.  The next day I swung by and picked a box for $30.  Wow!  The put together the set on my dining room table, but still wasn’t sure what to expect.  After shooting a test shot, I was feeling pretty good.  The results were lightyears ahead of the Home Depot solution.  I’ll be return the shelving and keeping the flooring for future shoots!

    Client: Arti Upadhyay
    Company: NeuAura Shoes (New York, NY)
    Product: Animal-friendly fashion footwear


Jan 14 2010

Product Photoshoot: Third Eye Earth — 12.12.2009

ROCKVILLE, Maryland

    Client: Tony Cavasilios
    Company: Third Eye Earth
    Product: Organic clothing (t-shirts)

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Third Eye Earth

Third Eye Earth


Sep 23 2009

Neuaura Fall/Winter 2009 Collection

GEORGETOWN, Washington, D.C. — A few months ago I received an email from Arti Upadhyay, owner and designer of Neuaura Shoes, saying that she’d like for me to shoot her Fall/Winter shoe collection.  Wow, just the opportunity I was praying for!  We played a little phone tag, but we eventually agreed to work together.

Arti is making quite a name for herself in the Vegan fashion scene.  As many of you may know, Vegan fashion wear eliminates the use of animal products. Period.  That means end-to-end–yes even the factory in Brazil is Vegan-approved–no animals were harmed during the manufacturing of Neuaura products!

A few weeks after our conversation, I received the samples in a huge, worn box.  I could tell this guy had made it’s rounds with FedEx; turns out the collection was being featured in various fashion articles including The Wall Street Journal.  I decided to take the collection down to Georgetown to give me a quasi-city feel.  The Washington, DC area isn’t know for huge skyscrapers or that New York hustle, so I’d have to fudge the L&F with tight shots and editing.

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Check out the article from City Saheli featuring one of our images!